White label online reputation management means delivering reputation management services for another company. U. S. marketing agencies, public relations firms and digital consultants, etc. use these services to maintain and improve their customers' online reputation. Such tasks as review monitoring, response handling, search engine reputation management, social media management, reputation reporting, and other online reputation management services can be provided on a white label basis. This way, agencies can offer reputation management services to their clients without actually possessing a dedicated team of specialists working for them. With online reviews and digital footprint becoming an integral part of people's purchasing decision, reputation management has become one of the must-have elements of integrated digital marketing and customer relations management.
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